YouTube TV will be rolling out to an additional 95 markets in the United States, almost doubling its coverage, YouTube announced Wednesday.
The streaming video service already covers the top 100 markets in the country, and the expansion will enable it to reach more than 98 percent of households in the U.S., YouTube said. The rest will follow shortly thereafter.
There are roughly 120 million TV households in the U.S., but only about 108 million households have broadband, which is a prerequisite for YouTube TV, noted Michael Goodman, research director at Strategy Analytics.
“Assuming it can reach 98 percent of broadband households, this means it’s available to 105.7 million households,” he told TechNewsWorld. “This doesn’t mean all these households subscribe to YouTube TV, but they can if they so choose.”
YouTube TV will have 1.73 million subscribers by the end of the year, Goodman estimated. It “will continue to be the fourth largest virtual multichannel video programming distributor (vMVPD) in the United States.”